Increased market share in 2021
Swedish car giant Volvo has powered ahead in 2021, despite the global pandemic affecting car sales and raw material shortages worldwide.
Volvo Car UK recorded growth in both its new car sales volume and its market share in 2021.
In total, 48,260 new Volvo cars were registered in the UK, an increase of four per cent on 2020’s figure, outperforming the market as a whole, where volume grew by one per cent. As a result, the company’s market share rose from 2.85 to 2.93 per cent.
Central to this performance was the success of Volvo’s fast-expanding Recharge range of electrified – plug-in hybrid petrol-electric and pure electric – models: with sales more than doubling to 15,376 units year-on-year, these accounted for 32 per cent of all Volvo’s UK sales in 2021. Order books show that proportion rising to more than one third (37 per cent) of the total, reflecting the momentum of growth in customer demand for low- and zero-emission cars.
This strong UK performance has contributed to Volvo Cars’ global growth. Worldwide, the business saw its sales rise by nearly 6% to 698,693 units; international Recharge model sales increased by 64 per cent compared with 2020.
The XC40 compact SUV was again Volvo’s UK best-seller – its total sales of 25,242 units reaffirming it as the country’s most popular premium SUV for a second consecutive year. The XC40 was also the third-best-selling plug-in hybrid car of all in the UK in 2021. The mid-size XC60 and large luxury XC90 SUVs held second and third places in Volvo’s rankings, with 10,131 and 7,221 sales respectively.
The high demand for Volvo products extended to the pre-owned market, with the Volvo Selekt Approved Used Car operation recording 32,401 sales – up 12% on 2020’s business, despite reduced supply.
Matt Galvin, Volvo Car UK Commercial Operations Director, said: “This continues to be a challenging time for the automotive industry, but these excellent results demonstrate how the strength of our products and the way we are adapting our business are inspiring customer confidence. Having seized the initiative with our Recharge electrified model range, and by progressing towards all-digital car sales, we are reaping the rewards of innovation while preserving the qualities and values that are central to our brand.”
Kristian Elvefors, Volvo Car UK Managing Director, said: “It is hugely rewarding for everyone at Volvo to see their hard work and dedication delivering this strong sales performance. My thanks go to them, and to the growing number of consumers who are making Volvo their preferred choice. I am confident that the coming year has the potential to deliver greater rewards as we expand our Recharge portfolio and continue to evolve business models that address new consumer preferences for accessing mobility.”
For more information on the Volvo range, and to use the online configurator, please go to www.volvocars.co.uk