Tag Archives: Audi

A3 an excellent blend of luxury and practicality

Audi A3 Saloon 150 TSI Sportline

By Bill McCarthy

Marketing history proves that premium status can be bought or engineered. A well-known lager trading itself as reassuringly expensive, weaponised high pricing to signal quality, while Audi’s iconic “Vorsprung durch Technik” delivered a message of technical innovation.

Both cemented luxury reputations, showing consumers will pay more for emotional prestige or German engineering. While the lager ad then fell away, the Audi motto is still strong in the world of touchscreens, EVs and AI.

The A3 stands out as an aspirational premium brand that, while expensive, does not cost a fortune, unless you pack in the pricey extras. This compact saloon offers the iconic four-ring badging, premium quality, practicality and excellent fuel economy. A newer version is imminent, but this model retains strong appeal for those seeking understated luxury and fine engineering.

Exterior styling

It is a smart, sleek vehicle sporting the signature four rings and trapezoidal LED headlights flanking a wider, slimmer grille. Finished in optional Ascari Blue metallic, the colour highlights sharp creases and muscular haunches. It also features 18-inch ‘5-twin-spoke’ alloy wheels. S line specification adds aluminium window trims, body-coloured mirrors, while privacy glass adds sophistication.

Interior quality and technology

The sport seats are wrapped in Twin Leather with an embossed ‘S’ logo, finished in black with grey stitching. They come heated with 4-way lumbar support as standard, alongside aluminium trim, illuminated ‘S’ door sills, a black cloth headliner, and ambient lighting.

In place of the old Virtual Cockpit is a touchscreen and a digital display for the driver. If you go for the Technology Pack at £1,395, it throws in a bigger 10.1-inch navigation screen, Audi Connect for three years, plus wireless charging with a handy illuminated phone box.

The SONOS 3D system is top-notch and comes as standard, and you can grab extra apps through the onboard store. Better still, ‘Functions on Demand’ means you can add new features later on, even after you’ve driven it home.

Practicality

Interior space is generous with good legroom, though rear seats are slightly cramped. Boot space is adequate for daily needs, offering 425 litres, and the split-folding rear seats extend capacity when required. The Storage Pack (£180) adds useful cubbies, while rear USB charging ports keep passengers connected.

On the road performance

On the road, the fun begins. The 1.5-litre mild hybrid four-cylinder TFSI may read modestly on paper, but with 150 PS and 250 Nm of torque through the slick seven-speed S tronic gearbox, it punches above its weight. The 0–62 mph sprint takes 8.1 seconds – not scorching, but enough to keep things interesting as it slips seamlessly through the cogs.

In Sport mode, throttle response sharpens, the standard sports suspension firms, and the engine emits a gratifying snarl. That suspension is firm enough and claimed to be compliant enough to avoid jarring – though in practice it does jar, so standard mode is more comfortable for everyday driving. Sport mode proved essential, however, carving through the twisting lanes of the Derbyshire Peaks.

The car feels agile and composed, dispatching hairpins with ease. Steering is sharp, well-weighted and precise, allowing exact placement corner after corner. Grip is on hand when needed most. On the motorway, it’s a refined cruiser, though tyre noise is noticeable. Overtaking is simple, with 250 Nm of torque delivering instant response. The powertrain offers effortless flexibility around town and on open roads.

Safety is comprehensively covered as standard with full airbags, adaptive cruise control, Audi pre sense front, traffic sign recognition, hill-hold assist, lane departure warning with emergency assist, and intersection assist. Park Assist with parking aid Plus and a rear view camera make manoeuvring effortless.

Economy and emissions

Economy is excellent. WLTP combined fuel consumption is 52.5 mpg, with CO2 emissions of just 122 g/km. With some aggressive driving, I didn’t reach that figure, with around 47mpg showing. The 50-litre fuel tank provides generous range, making this a practical choice for commuting and longer journeys.

Verdict

The A3 Saloon offers a typical Audi blend of style, quality, performance and efficiency. The petrol engine is smooth and refined, the interior is generally top notch, and the saloon body style offers a traditional alternative to the sportback. At £38,130 (including options), it represents strong value, and with decent levels of standard equipment and attractive extras packs, this A3 proves that good things really can come in small packages.

Factfile

  • Audi A3 Saloon 150 TSI Sportline
  • Price: £38,130 (as tested) 
  • Engine: 1,498cc turbo petrol, 150PS, driving front wheels via a 7-speed S tronic automatic transmission 
  • Max Speed: 144 mph 
  • 0-62 mph: 8.1 seconds 
  • Combined MPG: 52.5 
  • CO2 Emissions: 122 g/km 
  • Insurance group: 23 (est) 
  • Warranty: 3 years/60,000 miles 

Q4 e-tron: Performance meets elegance

Audi Q4 S line 45 e-tron

By Bill McCarthy

Audi’s enduring popularity is a tribute to a strategy developed over recent decades, built on premium quality, a comprehensive vehicle range and clever marketing. Who has never heard of the phrase “Vorsprung durch Technik”, even without understanding its meaning?

Many EVs lose their brand character, particularly with the disappearance of the traditional grille, but Audi remains an aspirational brand for many customers looking to move upmarket. There is, however, a premium to pay for a premium vehicle, with this mid-range S-Line model costing well over £50,000.

Sleek and aerodynamic

This Q4 e-tron also stands out not just as a handsome vehicle, but because, unusually in this segment, it is a rear-wheel-drive model powered by a single motor. Although the grille is now a smooth, flat panel, it still retains the signature Audi four-ring look.

 Featuring modern LED headlights, the car’s slippery shape is designed for efficiency. To the rear, there is a full-width LED light strip and a built-in spoiler. The look is rounded off with smart alloys and integrated roof rails. Overall, the 0.28 drag coefficient improves its driving range and reduces road noise.

Hi-tech, premium cabin

As one of the smaller SUVs, sitting between the Q3 and Q5, it remains spacious, offering a 2.77-metre wheelbase that delivers decent rear legroom. Inside, the cabin offers a premium ambience with logically placed, intuitive controls and typical high-end, hi-tech equipment.

 It is dominated by an 11.6-inch multifunction central screen and a 10.25-inch digital instrument cluster. The central screen controls major functions like smartphone connectivity, various apps, infotainment and navigation via the familiar Multi Media Interface (MMI) system.

Standard equipment on this version includes the usual electronic aids, camera-based traffic sign recognition, a digital radio, four-way lumbar support for the front seats, an auto-dimming frameless rear-view mirror, exterior folding door mirrors with an auto-dimming function, a front centre armrest and logo projectors in the exterior mirrors. This is not to mention more than £2,000 worth of optional extras fitted to our test car.

Performance and drive quality

Performance is decent. It is not the quickest off the mark, but hitting 60 mph in 6.7 seconds should provide enough pace for most. The powertrain consists of a 77 kWh battery and a single rear-mounted electric motor delivering 204 PS and a hefty 310 Nm of torque, which also provides great mid-range pull.

It handles well, feeling agile on sharp bends, and its responsive steering enhances the overall driving experience. On the motorway, it is a near-silent cruiser, with only tyre noise – depending on the road surface – becoming intrusive. There is little wind noise, and the car offers a refined driving experience. Adjustable regenerative braking helps to maximise efficiency during driving.

Real-world range

The official  WLTP range is around 337 miles, a figure that proved impossible to match over a lengthy 400-odd mile drive. Conditions were appalling for the first part – heavy rain and murky weather – with wipers, de-misters and lights draining the battery at, at times, an alarming rate. The indicated range hovered around 210 miles. As conditions improved on the return leg, that figure increased to nearer 260 miles.

What was noticeable was that using the adaptive cruise control on the motorway and setting it to around 65 mph allowed the vehicle to run at its most efficient, with the range dropping at a much slower rate.

While range anxiety is always at the back of one’s mind with an EV, the vast improvement in charging infrastructure means longer journeys can be planned with confidence. Using a DC fast charger with a peak rate of 135 kW allows the battery to be charged from 10 to 80 per cent in just under half an hour.

Practicality and safety

Like all SUVs, it is a practical vehicle and offers good stowage capacity. Accessed by a powered tailgate, the boot provides 520 litres of space, which can be expanded for larger loads by folding the 40:20:40 split rear seats, opening up to 1,490 litres.

All Audis are safe and this model includes the Audi pre sense front system, which provides autonomous emergency braking and lane departure warning. Other features include adaptive cruise assist with lane guidance and a full suite of airbags.

Verdict

In summary, this Q4 e-tron delivers a quality, tech-focused interior, practical space, and a refined, stable driving experience. While its real-world range is weather-dependent and its price is high for the class, it remains an upmarket choice for buyers prioritising brand prestige, cabin finish, and motorway comfort over outright efficiency or value.

Factfile

  • Audi Q4 S line 45 e-tron
  • Price: £56,580 (plus options)
  • Mechanical: 286 PS, single rear-mounted electric motor and 77 kWh battery driving rear wheels.
  • Max speed: 112 mph
  • 0-60 mph: 6.7 seconds
  • Range (WLTP): Up to 332 miles
  • Insurance group: 34 tbc
  • CO2 emissions: 0 g/km
  • BIK rating: 3 per cent
  • Warranty: 3 years/60,000 miles. Battery: 8 years/100,000 miles.