From the 1970 LJ10, Suzuki has pioneered 4×4 technology, evolving through iconic models like the Samurai, Vitara, Jimny, Grand Vitara, SX4, Swift, S-Cross, Across, and now the all-new e-Vitara.
To celebrate 55 years of all-wheel drive, Suzuki hosted a showcase event in Wales.
The challenge took place at the hot and dusty Monster Mountain Motocross in Merthyr Tydfil, where the transformed mining site offered diverse terrains, jumps, and obstacles.
This event reminded journalists of Suzuki’s rugged capabilities ahead of the launch of its first fully electric vehicle, the e-Vitara, this autumn.
Old favourites like the nimble Jimny, a true mountain goat, were also put through their paces, exemplifying Suzuki’s 4×4 prowess.
Also on show was a vehicle owned by former world motor cycle race champion Barry Sheene. The LJ80, also known as a Jimny, which was given to him by Suzuki as a thank you for his success on their motorcycle.
Sheene won the 500cc World Championship twice, riding a Suzuki, in 1976 and 1977.
This vehicle sports Sheene’s racing number 7, and was part of his personal collection. The group acquired it at an auction and now forms part of Suzuki GB’s heritage collection.
For decades, Suzuki has refined its ALLGRIP system, combining lightweight design with exceptional traction control. The new e-Vitara is touted as an “authentic SUV,” built on 55 years of 4×4 expertise.
Launched this autumn, the e-Vitara features a Battery Electric Vehicle (BEV) powertrain and an innovative electric four-wheel drive system known as ALLGRIP-e, expertly handling off-road conditions while ensuring impressive range and performance.
When it comes to workhorses like a pick-up truck, it takes something special to turn heads and become a talking point. Such is the case with the AT35, a modified version of the new Isuzu D-Max launched this year.
Sitting on huge tyres, with a bright orange livery and dazzling roof lights, this imposing beast—and it is a huge beast—looks the part, even if its primary role is as an off-road explorer. But perhaps it also doubles as a lifestyle statement.
Standout design features
The AT35 grabs attention with flared wheel arches, Arctic Trucks side steps, mud flaps, and distinctive AT35 badging. Additional touches include roof rails, a rear multifunction receiver.
A cherry on the cake accessory is the Lazer Light Sports Bar, sitting like a cowboy hat on top of the cabin.
The light array shoots out spotlight-type beam bright enough to light up a jungle path or farm track, but no much appreciated by oncoming motorists on the high street.
Practical features include remote central locking for the tailgate, wireless phone charger, Advanced Driver Assist Systems (ADAS) for improved safety , locking wheel nuts and even. colour-coded tyre valve caps
Tackling the toughest terrain
Developed with Icelandic off-road specialists Arctic Trucks, this hardcore variant is powered by a 1.9-litre turbo diesel engine, delivering 164 PS and 360 Nm of torque, paired with either a manual or automatic gearbox driven here. It’s not the quietest—especially on start-up—but once moving, the noise fades into the background.
Key off-road enhancements include:
Dual all-wheel-drive modes (high and low range)
Locking rear differential
Reinforced chassis with Arctic Trucks Bilstein suspension
35° approach angle for climbing steep inclines
800mm wading depth and ability to traverse 40° side slopes
Performance and practicality
With a 3.5-tonne towing capacity and one-tonne payload, the AT35 is as capable on worksites as it is on adventures. Features like Trailer Sway Control and Hill Descent Control enhance stability, while its claimed 30 mpg fuel economy is respectable for a heavy-duty 4×4.
The load bed includes expedition-ready tie-downs and a remotely lockable, weatherproof roller cover. However, the weekly shop might need to go on the back seat. Even so, everyday items can be stowed in the rear bay via securing ties.
A refined interior
Inside, the AT35 blends rugged capability with comfort via leather upholstery, with heated front seats offering a touch of luxury, comfort and durability. It also features dual-zone climate control and other creature comforts.
The dashboard is dominated by a nine-inch infotainment touchscreen with wireless Apple CarPlay and Android Auto and built-in sat nav, together with an eight-speaker premium sound system. This is complemented by a seven-inch screen that delivers real-time information to the driver.
On the road
While optimised for off-roading, the D-Max handles tarmac reasonably well – though unladen, it can feel bouncy. However, the commanding driving position ensures excellent visibility, and the upgraded suspension keeps it stable through bends. For the record, it hits 60mph in around 12.2 seconds and on to a top speed of 112, although almost certainly not a priority when considering this type of vehicle.
Comprehensive safety
The AT35 comes packed with safety tech, including traffic sign recognition, full complement of airbags, auto autonomous braking, forward collision warning, lane assist and adaptive cruise control.
Verdict
The Arctic Trucks AT35 transforms an already more than capable D-Max into something extraordinary. It’s rugged enough for serious off-roading, practical for worksite demands, and stylish enough to make a lifestyle statement. While the diesel engine isn’t the smoothest, few pick-ups match its sheer capability and presence.
On the road 