From the 1970 LJ10, Suzuki has pioneered 4×4 technology, evolving through iconic models like the Samurai, Vitara, Jimny, Grand Vitara, SX4, Swift, S-Cross, Across, and now the all-new e-Vitara.

To celebrate 55 years of all-wheel drive, Suzuki hosted a showcase event in Wales.

The challenge took place at the hot and dusty Monster Mountain Motocross in Merthyr Tydfil, where the transformed mining site offered diverse terrains, jumps, and obstacles.

This event reminded journalists of Suzuki’s rugged capabilities ahead of the launch of its first fully electric vehicle, the e-Vitara, this autumn.

Old favourites like the nimble Jimny, a true mountain goat, were also put through their paces, exemplifying Suzuki’s 4×4 prowess.

Also on show was a vehicle owned by former world motor cycle race champion Barry Sheene. The LJ80, also known as a Jimny, which was given to him by Suzuki as a thank you for his success on their motorcycle.

Sheene won the 500cc World Championship twice, riding a Suzuki, in 1976 and 1977.

This vehicle sports Sheene’s racing number 7, and was part of his personal collection. The group acquired it at an auction and now forms part of Suzuki GB’s heritage collection. 

For decades, Suzuki has refined its ALLGRIP system, combining lightweight design with exceptional traction control. The new e-Vitara is touted as an “authentic SUV,” built on 55 years of 4×4 expertise.

Launched this autumn, the e-Vitara features a Battery Electric Vehicle (BEV) powertrain and an innovative electric four-wheel drive system known as ALLGRIP-e, expertly handling off-road conditions while ensuring impressive range and performance.