KGM Actyon K50

By Bill McCarthy

• KGM launches the new SUV, Actyon, with bold marketing and film premiere-style promotion.
• Positioned in the competitive C+ segment, priced at £36,995, undercutting key rivals by £2,300.
• Features a spacious cabin, economical 1.5 G-DI turbo-charged engine, and a five-year, 100,000-mile warranty.
• Premium quality design with high-end fixtures, advanced safety features, and a stylish exterior inspired by the Korean flag.
• Interior boasts dual 12.3-inch displays, extensive multimedia connectivity, and customizable favorites control.
• Performance: 163PS engine, 0-60mph in about 10.5 seconds, decent handling but modest economy of around 33mpg.
• Good refinement with minimal cabin noise and vibration; equipped with advanced safety and convenience features.
• Overall, a strong contender in the SUV market with impressive specifications, though it has high CO2 emissions.

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When it comes to introducing new cars, effective marketing is essential for attracting potential buyers. This new SUV from KGM, formerly SsangYong, launched with the excitement of a film premiere. Camera, lights, action etc.

Initial impressions of the Actyon are positive, but it enters a competitive C+ segment dominated by the Kia Sportage. With a single high-level specification, the K50, it is priced at £36,995 – £2,300 less than the market leader – which is appealing.

The Actyon offers a spacious cabin, a lively and economical 1.5 G-DI turbocharged engine, and a five-year, 100,000-mile warranty. Its design features bold styling inspired by the Korean flag, with daytime running lights and 20-inch diamond-cut alloy wheels adding to its premium appeal. 

Inside, the spacious interior includes high-quality finishes, ambient lighting, and features like heated and ventilated seats. A dual 12.3-inch digital display controls infotainment functions, with easy access to navigation, Bluetooth, and smartphone connectivity.

On the road, the 163PS engine provides lively performance, reaching 60 mph in around 10.5 seconds. While fuel economy is average at roughly 33 mpg, handling is solid, and the ride quality is firm yet comfortable. The Actyon is quiet, thanks to sound-deadening materials and Michelin noise-cancelling tyres.

With one well-equipped model, the Actyon includes a 360-degree camera, parking sensors, and adaptive cruise control, claiming best-in-class load capacity and safety features. With 668 litres of cargo space that expands to 1,568 litres with the rear seats folded, it offers convenient storage options.

Safety features include multiple airbags, emergency braking, lane assist, and more.

Overall, the Actyon is a promising first SUV from KGM, with an attractive price and comprehensive warranty, making it a serious contender in the competitive SUV market.